A few of my customers are not sure of the benefits of using social networking for their business, so… to be helpful, I’ve written this guide on using Twitter.
Twitter is a way of keeping in touch with customers. Companies that tweet have the ability to share quick ideas and a small bit of advertising with an audience that follows them.
To use Twitter, you read and write messages that are equal to or less than 140 characters. All messages put in are public so always be nice and professional.
You can search for your product, service or market and see posts on and get a feel for how things are within that product, service or market. If you want to see who is posting for Microsoft, just search for Microsoft within Twitter, the results will be people talking about Microsoft or new things about Microsoft. You will be able to follow people simply by clicking on their avatar or name and choosing follow.
Since the 140 characters is somewhat limiting, Twitter uses a URL (universal resource locator, or Internet address) shortener. So if put in an entry such as http://www.azitmgmt.com/2010/02/twitter-for-business/ it will come out shortened with a http://bit.ly or http://tinyurl.com address. Have no fear, these are url shorteners that do go to where you are pointing your followers and other readers.
To generate interest in your topics within Twitter, what sometimes works is give a problem statement, and post a URL to where you know the solution is. This gives bloggers a reason to write. They think of a problem statement, write a blog post, then tweet the problem statement, the URL to their blog post. Use the Trending area to see what is common for that day.
Twitter has created this page about the lingo. That way you can understand what Tweeting, Following, @usernames, and #hashtags are all about. You’ll even learn about the RT and DM features.
Twitter for business is a good idea. You can follow us @AZITMGMT. Create your account and DM us when you do!
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